Marketing News

Soorty Debuts Collagen Denim

Anti-aging skincare jeans feature collagen in the fabric.

Now beauty shoppers can wear their collagen with Soorty’s denim for 2025. Soorty  recently rolled out this technology touted for its “wellness science and denim craftsmanship.” At the core of Collagen Denim is Umorfil Technology, a material enriched with collagen peptides. Derived from wasted fish scales—an abundant byproduct of the seafood industry—this innovative approach upcycles food waste into the skin-friendly technology. According to the company, these peptides enhance the f...

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